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I used LikeFolio a couple weeks ago to find an investment idea in $ROX.  I just noticed it is up 79%.  Boom.

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Why use social-data in investing?

Because it works! For a moment, think of Twitter—- all of twitter—-as a massive brand survey.  But instead of calling 1000 people and asking them, we sit back and listen for millions of people to tell us what they think about the brands and products these companies make… naturally, voluntarily, and in their own words.  That's powerful insight.

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